Comparison
Lunvo vs HubSpot
HubSpot is a mature, powerful CRM, but it is built for generic sales teams. For a Shopify app business that means heavy setup, manual data and no native sense of installs, trials or app merchants. Here is how Lunvo compares.
HubSpot
Best for generalist sales teams that need a mature CRM and marketing suite.
- Extremely mature CRM
- Deep marketing and sales tooling
- Huge integration ecosystem
- Not Shopify-app native
- Installs and merchants need manual setup
- Expensive as you add seats and add-ons
- No built-in affiliate program
Lunvo
Best for Shopify app developers who want a CRM that understands their business out of the box.
- Speaks stores, installs, trials and merchants natively
- Install and uninstall tracking from the Shopify Partner API
- Revenue, churn and affiliates included
- Set up in minutes, not weeks
- In early access (V1 ships mid-July 2026)
- Not a generalist CRM for non-Shopify sales teams
| Feature | HubSpot | Lunvo |
|---|---|---|
| Shopify app merchant CRM | ||
| Install / uninstall visibility | ||
| Revenue & churn analytics | ||
| Affiliate management | ||
| Built for Shopify app companies | ||
| 5-minute onboarding |
Generalist CRM vs Shopify-app-native
HubSpot can model almost anything, which is its strength and its cost. To track Shopify app installs, trials and churn you build custom properties and integrations and maintain them. Lunvo already knows what a store, a trial and an uninstall are, so the data is there on day one.
Less setup, more relevant data
With Lunvo you connect Shopify Partner and Stripe and immediately see merchants, MRR and churn. There is no implementation project and no paying for sales features you will not use.
Choose HubSpot if you need a generalist sales CRM with deep marketing tooling. Choose Lunvo if you want a CRM that understands Shopify app merchants out of the box, with installs, revenue and affiliates included.
FAQ
Can't HubSpot track Shopify app installs?
Only with manual setup and custom integrations. Lunvo pulls installs, uninstalls and trials natively from the Shopify Partner API.
Is Lunvo cheaper than HubSpot?
Lunvo is focused on Shopify app developers, so you avoid HubSpot's generalist pricing and add-ons for features you won't use.
Try Lunvo, free while we're in early access
Free during early access, no credit card needed.